By Mary Bonesz, Trade Show Management
You’ve done your research and you’ve booked a booth at a tradeshow. Now what do you do?
Exhibiting at a trade show is one of the most efficient and effective way to meet your target audience face to face. Where else can you connect with crowds of people who are looking for what you are offering?
It might seem easy but there’s a lot of planning that goes into a successful trade show. Here are a couple of ideas on where to begin once you’ve signed your booth agreement:
1. Read the Exhibitor Service Manual and Understand the Booth Regulations
The exhibitor manual contains mandatory forms and information on show regulations that you must adhere to when exhibiting. What are the rules regarding the height of your booth? Is it a line of sight show? (What does line of sight even mean?) What are height restrictions for hanging signs? Do you need a certificate of insurance? It’s better to understand the rules before you get to the show site or you could make a costly mistake, so read the Exhibitor Service Manual and Booth Regulations provided by the show organizer.
2. Review the Exhibitor Checklist
Be sure to check out the Exhibitor Checklist from show management. This simple checklist includes all important dates and discount deadlines. Did you know by ordering your show services early, you receive discounted pricing? Check out the Exhibitor Checklist. Add the dates to your calendar to ensure you’re getting your orders in early and taking advantage of those discounts.
A successful tradeshow takes a lot of planning and it starts with reviewing the Exhibitor Manual found on the show organizer’s website. Understanding the exhibiting rules and discount deadlines will help keep you from making costly mistakes.
We hope you have a great trade show, and just remember—if you need printed banners, flyers, booth supplies and/or even expert trade show advice, Twist OP is just a call or an email away! We would love to be part of your trade show success story!
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